Christopher Shannon's Dreamy Denim at London Collections: Men SS17
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Shannon's Haters and Lovers Direct.com |
Christopher Shannon's latest offering featured heavy on a material so highly recognised from his 2008 MA Graduate collection, studying under the late great Louise Wilson. That material, denim. After years of experimenting with technical fabrics, it was time he felt he had to go back to something more basic, missing this idea of "design at the minute" working in the same way as he did with Louise on the MA, pushing the boundaries of one idea and making it go further. And let's face it, the options with manipulating denim are endless, as Shannon has so clearly demonstrated.

It wouldn't be a true Christopher Shannon show without his wit and humour in the form of a logo, no matter how mature a collection. Sweatshirts and tees were emblazoned with the slogans "HatersDirect.com" and "LoverDirect.com" - both toying with the logo of British leisurewear retailers, Sports Direct. There was also a pretty authentic-looking replica of their shopping bag. That to was great. A cheeky, playful approach much alike to Demna Gvasalia's logo-appropatiation Vetements cult over in Paris - only Shannon's had meaning, a message, not just a slur. Just maybe, his "No Ideas Guaranteed" message was therefore used as an ability to laugh at himself, a joke full of irony as his collection was ram-packed with ideas, or it could even be read as to suggest his disapproval of so many other designers' approaches. Whatever it was, this new Shannon is beaming with confidence, another excellent collection and I for all can say we're glad you're back strutting your stuff down the runway. Welcome home.





















Images courtesy of Wonderland Magazine and Vogue Runway
The Wolf of High Street
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