The Price Is Right for Moschino Milan Fashion Week AW19

You don't have to be a fashion genius to know that Jeremy Scott doesn't take his shows for Moschino lightly. This season was inspired by television's longest-running game-show, the uber-kitschy, glittering glamour of none other than The Price Is Right. The concept of the show is simple, contestants guess the price of everyday household objects in exchange for cash and prizes, with the hope of winning the "big finale prize" at the end, more often than not a suitable and safe family saloon car or speedboat - yes you heard correctly, a speedboat.


Jeremy Scott does to fashion what more designers should do, he has fun. He once said in an interview when asked about Moschino's history that "there is not one single silhouette, and not one single unique fabrication but the one underlying element is humour." Alongside fun and humour, Scott offers us imagination, fantasy and old-fashioned escapism as Jeremy put it. Maybe that escapism is included part of the trip for two to Aspen? "It's a bold, technicolour escape from reality that you look forward to at the end of the day," as was explained in the show notes. "It's hard not to be a fan of game shows growing up in America." Jeremy added afterwards. "You see glamorous girls in glamorous outfits and it's all about the luck of chance. It's a very American idea that you can turn your life around, go from rags to riches with that lottery ticket or selling that screenplay. There is something about it that captures the imagination." Understandably so, Jeremy Scott was born and raised in a small town in Kansas City, Missouri so you can see why this fantasy would be so appealing to him.

Model of the moment Kaia Gerber opened the show, her look and the two that followed were a throwback to his namesake label's Autumn / Winter 2001 collection, only this time it weren't $1 bills that were printed on the garments, but $1,000,000 bills. This was also the last time he shown in Paris, before moving back to New York and later Milan. "I am the king of camp," he declared, and he's not wrong. With the theme of this year's Met Gala and accompanying Costume Institute exhibition entitled Camp: Notes on Fashion, count on some of Jeremy Scott's creations for Moschino being worn.

Yesterday I posted a poll to my Instagram stories on whether or not Jeremy Scott should be the heir to the throne that is Karl Lagerfeld's Chanel. The results would appear that I've totally lost my mind with a total of 86% voting against. I remember reading an interview once in i-D Magazine with Jeremy Scott (that celebrated his 20th anniversary as a designer) in which he recalls Karl himself saying, "the only person who can take Chanel on after me is Jeremy." Back then he says he weren't ready to be Karl's successor, "I wasn't ready to finish being me, I wasn't ready to take on any job offers, I wasn't ready for it. It wasn't who I was. So I dropped out of a scene and created a new one." This was roughly eighteen years ago. In the meantime, Jeremy Scott has had great success at Moschino since his arrival in 2013, not forgetting success at his own label and collaborations with Adidas and H&M. So my question is, is Jeremy Scott now ready?

Images courtesy of Dazed Digital and Vogue Runway

Karl Lagerfeld

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